About me

About Iris Yu

I'm a UX designer and content strategist who investigates how people think and behave. I use research to shape clear digital experiences and visual content.

I studied Digital Experience Design at George Brown Polytechnic and gained agency experience working with Dove, Hellmann's, Marshalls, and HomeSense. My professional experience has grown around UX research, social content strategy, and motion graphics.

For fun

Things I make outside of work.

Experience

AGENCY EXPERIENCE

Edelman Canada

At Edelman Canada, I supported social strategy and design through research and audience insights.

Validated campaign ideas through social listening and secondary research.
Turned audience and cultural insights into clear recommendations.
Collaborated across strategy, design, account, and content teams for Canadian audiences.

What I bring

A strategy-led creative practice.

Social strategy

Social listening, cultural research, and audience insights that help shape thoughtful media plans and campaigns.

Media planning

Audience research and cultural signals that help teams think through who a campaign should reach, where it should show up, and how the message should travel.

Motion & content

Short-form social video, motion graphics, and long-form narrative work that make information easier to follow.

Experience design

User testing, clear information structures, and thoughtful digital experiences built around real needs.